The term street wear has been trending for a while now and don’t we know it. But here’s where we are breaking it down. Krá as a street wear brand aims to democratize street fashion and make it more accessible to everyone without breaking the bank. This is when a super duper idea struck our Chief Creative Officer and head stylist – Be YouNick.
Let’s rewind to a few weeks ago when Nick said he wants to meet the real customers of Krá and make them the new models featuring the latest drop. So now, meet the Krá superstars – Hitesh, Mihir and Gautham who come from different backgrounds, different places, have different styles and heck one of them even has a YouTube channel! The idea was to give them a different look which is rooted in street, elevated in style and still has the makings of their personality so they still feel like themselves and comfortable in what they wear. Before we give anything further away watch and find out a little more about how Krá customers got a street makeover and became the face of the brand, not just on the website but everywhere else you see Krá.