The Origin Story
Krá has been operating under the radar and now it’s finally coming out of the shadows to make fashion unrestricted and unabashed, globally.
Operating as a 'Speakeasy' (exclusive & underground), it quickly became a symbol of disruption and individuality among subcultures that represent the STREET.
@BeYouNick is our new Creative Chief
We salute Nick’s disdain for fast fashion and his passion towards emerging subcultures which include gaming, hip-hop, street-football, graffiti & building the community.
He is the ideal creative partner for Krá - someone who embodies our philosophy of 'celebrating the streets'. Krá and Nick were meant to be.
Over to you, Nick.